Upgrade to Galaxy is a global campaign done for Samsung blah blah…
Adweek
https://www.adweek.com/agencyspy/rga-showcases-people-who-shouldnt-get-the-new-samsung-galaxy/151095/
Little Black Book
https://lbbonline.com/news/samsung-ads-feature-the-few-oddballs-who-shouldnt-upgrade-to-galaxy/